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A winning marketing strategy with a little help of AI models
79$
0.00$
14 February 2025

[100 % OFF] A winning marketing strategy with a little help of AI models

Instructors:

Matthieu Bout
Matthieu Bout
Maarten Goedemé
Maarten Goedemé
Joppe Ballet
Joppe Ballet

Language:

English

Ratings:

4.5

What you'll learn:

Course content:

Introduction12min
  • Introduction01:01
  • About me01:42
  • What is a marketing strategy?02:57
  • Strategy vs process03:47
  • The marketing strategy versus the marketing plan02:06
Market research10min
  • The marketing mix01:46
  • Determining the price02:31
  • Knowing and understanding your product01:33
  • Getting your products in the right hands02:16
  • Promotion drives awareness and interest02:21
  • Do you know your market research?19 questions
Target audience and buyer personas35min
  • Territory vs target market03:31
  • The demographics of your target audience02:37
  • The demographics of Ferrari's dream audience01:49
  • Honda's target audience demographics02:11
  • The target audience02:20
  • Who drives Volkswagen's marketing machine?01:37
  • The psychographics of your target audience02:51
  • The psychographics of Porsche's target audience01:53
  • The psychographics of Peugeot's target audience02:00
  • The purchase intention02:56
  • Subcultures within your target audience02:48
  • Subcultures in the Tesla car community01:32
  • What is your target audience's lifestyle like?03:29
  • B2B vs B2C03:25
  • Do you know your target audience and buyer personas?20 questions
Competitive analysis11min
  • Know your rivals02:09
  • Competitive content auditing02:46
  • Analyzing your competitor's website03:17
  • Social media investigation03:08
Key messaging5min
  • What is key messaging?02:21
  • The features of key messaging02:47
Choosing your marketing channels24min
  • What are marketing channels?03:29
  • Advertising vs word-of-mouth03:43
  • Cold calls vs e-mails03:44
  • Guerilla vs behavioral03:18
  • Content marketing vs social media03:28
  • Inbound vs outbound marketing03:39
  • The top 10 marketing channels to rule in 202402:11
Creating and tracking KPI's9min
  • KPI's03:15
  • Why setting SMART goals is the first step to tracking KPI's02:17
  • Acquisition vs upselling03:04
Letting AI do the work36min
  • ChatGPT vs Gemini03:37
  • 10 AI tools to use in your marketing30:20
  • The top 10 AI uses to empower your business in 202402:31
Extra2hr 4min
  • The business model canvas42:58
  • The business model canvas: a manager's blueprint01:13
  • The AIDA model08:12
  • The GOSPA framework07:48
  • The MVP04:13
  • SPIN selling03:32
  • NEAT selling03:24
  • Building confidence01:52
  • Finding joy in your work02:07
  • Getting motivated as an entrepreneur02:16
  • The biggest bottleneck for entrepreneurship04:26
  • The marshmallow test02:05
  • Lewin's change model03:17
  • Six thinking hats04:24
  • The MAN framework03:20
  • The red car theory01:41
  • The SWOT analysis27:06
Some shorts to get you inspired2min
  • Unseen momentum00:51
  • Achieving alignment00:22
  • Achieving business success00:22

Description

Data-driven marketing: powerful results with AI and digital tools. Frameworks and techniques driving sales conversions.

Reviews:

4.5

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